SEBAGO men Sales - Marcello Store

SEBAGO

Daniel J. Wellehan, owner of five shoe shops in the area, decided to open his own factory. He became partners with two local shoe manufacturers – William Beaudoin and Joseph Cordeau – and Sebago-Moc was born.

The name was inspired by nearby lake Sebago, that in the native Abenaki language means “long-shaped water basin”. Its first mocassin, the renowned “penny loafer”, was created in the same year, handsewn as by native tradition, still one of the brand’s best-sellers.